“this weird thing of hyper-normalness”

Mark Fisher in an old interview:

“What we have got with this digital culture now is this weird thing of hyper-ordinariness. You have got people who are done up to the nines but it isn’t like David Bowie where you are playing with some abstract aestheticisation. We have got people who have this uber ordinariness – it is a normative model: perfect teeth, right skin tone. An utterly conservative artificiality.”